November 18th, 2017

I love you Amazon, but sometimes you do things that make me scratch my head and whisper WTF?

“We will again award "KDP Select All-Stars" for October to the most-read authors and most-read titles in the U.S., U.K. and Germany. All bonuses will be awarded based on total Kindle Edition Normalized Pages read during the month. We will also award bonuses for illustrated kids’ books – the top 100 most read titles in the U.S. and top 25 in the U.K. will receive such bonuses.”

I’m imagining a summer camp where the kids are taught to swim by dropping them from a helicopter into the exact center of the lake. The ones that succeed in making it to shore are rewarded with a pizza party. Congrats on not dying, here’s your trophy, and here’s a second trophy as a reward for getting the first trophy.

I don’t know how Amazon could help new/unknown authors, but this dog-piling solution seems to be neither creative nor helpful. Does giving the top-selling authors a second trophy even sell more books and help Amazon’s bottom-line? I can’t imagine it does.